The importance of design in green printing cannot be underestimated. After all, as printers, we will work with the files and specifications that you provide to us. Certainly, we'll ensure that our printing practices are environmentally sound, but the decisions about what needs to be printed, for what purpose, and in what quantities are generally decided upon beforehand.
Here is a Sustainable Design Checklist that covers topics such as strategy, execution, production, distribution, and end-of-useful life. Some of their suggestions for auditing the sustainability of a printed piece include:
- Serves multiple purposes and maximizes shelf life
- Raises awareness by displaying environmental specs
- Limits ink coverage and areas of solid color
- Is printed by a printer that has environmental certification
- Uses recycled and/or FSC-certified paper that was processed chlorine-free
- Uses soy- and vegetable-based inks and avoids metallic inks
- Avoids foilstamping, thermography, and lamination
- Uses up-to-date mailing lists that accurately target your audience
We hope you've found this information helpful... if you have other suggestions or ideas, please feel free to submit them via a comment on our blog.
"We believe companies that take advantage of environmental opportunities can gain a competitive advantage over their peers through cost reductions, quality improvements, increased profitability, and access to new and growing markets."
- Jackson W. Robinson President of the Winslow Management Company
(Winslow Environmental News, Volume 14, Number 2)